Volume XIV No. 3 • May/June 2006
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Advertising Information

For Information to FTP Advertisements, Click Here



Personnel & Mailing Instructions          Billing Information
Advertising Rates          Circulation
Color Rates/Cover Rates          Inserts
General Rate Policy          Classified
Mechanical Requirements          Issuance, Closing and Cancellation Dates
Special Services          Web Page Design & Banner Ads
Circulation Statement                Publishers Affidavit

Feed Lot Magazine
Editorial Calender 2008


Mission Statement:

To provide readers with the most up-to-date information on the beef industry in concise, easy-to-read articles designed to increase overall awareness among the feedlot community. By knowing our readers interests, we strive to inform them, and by knowing our advertisers, we add value to their decisions.

FEED•LOT 's goal is to provide educational articles that are brief and easy to read, fitting in to the tight schedule of todays feedyard managers and cattlemen. In each issue we feature columns on Nutritional Choices, Cattle Market Economics, Agricultural Employee Management, and Livestock Marketing. We also provide ongoing reports on Health Issues, such as Bovine Respiratory Disease, BVD, Foot Rot, Vaccine and Antibiotic Choices, Hospital Pen Management and Feeding for Better Health. New Techologies and New Products are also highlighted every month, as are Industry Concerns and Recent Research.

With these goals in mind, we intend on emphasizing our editorial material on the following tentative schedule:

February -- Cow/Calf Issue
Winter Feeding, Strategic Deworming, Spring Calving, Cow Vaccination Programs, Improving the Value of Calf Crops, Winter Health Problems, Pen Maintenance, New Marketing Strategies, Employee Management

March/April -- Cattle Equipment Issue
Pen Maintenance, Employing a Maintenance Crew, Sprinkler Systems, What’s New in Equipment, Water Trough Maintenance, Parasite & Fly Control, Grazing Summer Grass,
Feedlot Safety

May/June
Fly Control, Pink Eye, Working Cattle in the Heat, Feed Additives, Stocker Management, Analyzing Feedlots, Utilizing Summer Feeds, Marketing for Fall, Choosing a Feedyard, Pen Maintenance

August -- Animal Health Issue
Animal ID, Receiving Cattle in the Heat, Preventing BRD, Training Pen Riders, Do You Know Your Antibiotic?, Ration ideas for the Sick Pen, High Moisture Corn Storage, Carcass Show Updates, Employee Management

September/October
Mineral Programs for Grazing Wheat, Cattle Prices, Managing the Fall Run of Cattle, Foot Rot, Retaining Good Employees, NCBA Environmental Stewardship Award Winners, Summer Research Roundup, Caring for Lagoons

November/December -- Winter Convention Issue
Highlights for NCBA, Kansas Livestock Assn., Nebraska Cattlemen & Iowa Cattlemens Assn Conventions, Tax Considerations, Winter Disaster Planning, Winter Parasites, Outlook for 2006


All ads should be submitted electronically. We can accept ads built with QuarkXpress, Illustrator, FreeHand or PDF files. Please call if you want to send an ad in another form.Please be sure to include all graphics and fonts used in the ad. We can accept your ad on a floppy disk if it will fit. We are also able to handle the following disks and tapes:
  • SyQuest 44,88 or 200
  • Zip Disk -- 100 or 250 mg
  • CD
  • DAT Tape -- Retrospect or Desk Tape
  • Jaz Disk -- 1Gig
Ads can be uploaded to our website. For Information on how to FTP Advertisements, Click Here. For ads under 20 MG, you can e-mail to feedlot@st-tel.net
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Sales Office, Personnel & Mailing Instructions

Questions and help in planning your media schedule in FEED-LOT:

Greg Strong, Sales Manager
P.O. Box 850, Dighton, KS 67839
Phone: (800)747-7575 Fax: (620)397-5395
Mobile: (620)272-7253
E-Mail: bigguy@st-tel.net
www.feedlotmagazine.com


All insertion orders, copy materials and all correspondence regarding production should be sent to:

Robert Strong, Editor/Production Manager
P.O. Box 850, Dighton, KS 67839
Phone: (800)798-9515
Phone: (620)397-2838 Fax: (620)397-2839
E-Mail: rstrong@st-tel.net

The editor assumes no responsibility for unsolicited manuscripts and photographs. Publisher reserves the right to reject advertising matter.
Copyright 2003 by Feed Lot Magazine All rights reserved.
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Billing Information


  • Agency commission, 15%, not including advantage advertising.
  • Billing on first day of magazine mailing.
  • Terms: Net 10 days from invoice date. Add 3% to invoice if paying with Visa/MC Discover or American Express.

 

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Advertising Rates

 

      Effective January, 1, 2008
           
Page Size
Dimensions
1x
6x
12x
18x
2 Page Spread 15" x 10"
$5,529
$5,114
$5,060
$5,005
2 Page Spread w/bleed* 16" x 11-3/4"
5,529
5,114
5,060
5,005
Page 7" x 10"
2,764
2,558
2,531
2,503
Page w/bleed* 8" x 10-3/4"
2,764
2,558
2,531
2,503
2/3 Page 4-1/2" x 9 3/4"
2,020
1,869
1,848
1,828
1/2 Page Island** 4-1/2" x 7-1/2"
1,715
1,584
1,506
1,431
1/2 Page Horizontal 7" x 4-7/8"
1,451
1,342
1,328
1,313
1/2 Page Horizontal w/bleed* 8" x 5-1/2"
1,451
1,342
1,328
1,313
1/2 Page Vertical 3-3/8" x 9 3/4"
1,451
1,342
1,328
1,313
1/2 Page Vertical w/bleed* 3-3/8" x 10-3/4"
1,451
1,342
1,328
1,313
1/3 Page Horizontal 7" x 3-1/4"
1,051
971
963
951
1/3 Page Vertical 2-1/8" x 9 3/4"
1,051
971
963
951
1/3 Page Square 4-1/2" x 4-7/8"
1,051
971
963
951
1/4 Page Vertical 3-3/8" x 4-7/8"
774
716
709
700
1/4 Page Horizontal 4-1/2" x 3-3/8"
774
716
709
700
1/6 Page Vertical 2-1/8" x 4-7/8"
547
507
501
493
1/6 Page Horizontal 4-1/2" x 2-1/4"
547
507
501
493
1/8 Page Vertical 2-1/8" x 3-5/8"
420
391
387
383
Column Inch 2-1/8" x 1"
153
143
141
140
           
*Ad Size represents magazine trim size, add 1/8" bleed on all sides
**Only ad on page
SWOP printing standards recommends no copy within 1/4" of trim

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Circulation

Character of Circulation: Qualified recipients are owners, managers, veterinarians and other technical or supervisory personnel of beef cattle operations in the United States and Australia who:

  1. Feed 500 or more head annually on grains and concentrates.
  2. Maintain an inventory of 500 or more beef cows. 
Feed-Lot Magazine is an audited publication. 
Click Here to view our latest BPA audit, dated June 2007.
Advantage Ad Section        
         
    1x   6x
1/2 Page Island   $1,175   $1,087
1/2 Page   $993   $968
1/3 Page   718   653
1/4 Page   530   481
1/6 Page   373   341
1/8 Page   288   261
Col. Inch   104   94
All prices are net
Maximum Ad size 1/2 page island B/W only
Size Advantage Ad Dimensions
1/2 page Island 4-1/2"x 7 1/2"
1/2 page Horizontal 7 "x 4 7/8"
1/3 page Horizontal 7"x 3 1/4"
1/3 page Square 4 1/2"x 4 7/8"
1/4 page Horizontal 3 3/4"x 4 7/8"
1/4 page Vertical 4 1/2"x 4 7/8"
1/6 page Horizontal 4 1/2"x 2 1/4"
1/6 page Vertical 2 1/8"x 4 7/8"
1/8 page Vertical 2 1/8"x 3 5/8"
Column Inch 2 1/8"x 1"
 

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Color Rates

Black Plus one standard color: $242
Black plus two standard colors: $391
Black plus three standard colors (or four color process): $573
Matched color: $311
1/2 Page or less four color process: $287

Cover Rates

Call for pricing and availability.

Bleed
Minimum size for four color bleed ad is, 1/2 page or larger. No charge for bleed.


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Inserts

  1. Preprinted material may be furnished, or arrangements can be made with publisher for quality printing at competitive rates.
  2. Mechanical specifications and delivery dates must be obtained from the publisher.
  3. Advertiser is requested to submit sample of insert or dummy for publisher's approval at least 2 weeks prior to closing date
  4. Rates: For insert prices, please call:
    • Sales: 800-747-7575
    • Office: 800-798-9515

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General Rate Policy

  1. Rates and conditions given in this rate card are subject to change without notice.
  2. Orders beyond 6 issues at rates then prevailing.
  3. Contracts, orders or copy instructions containing conditions which conflict with publisher's policies will not be considered binding on the publisher.
  4. Orders containing incorrect rates will be regarded as clerical errors will be billed at current rates.
  5. Editorial style copy will carry label "Advertisement".
  6. No fraudulent or misleading advertising accepted. Copy subject to publisher's approval.
  7. The publisher may reject any advertising and an advertisement may be rejected at any time.
  8. No rebate for errors arising from the wrong insertion or omission of key numbers.
  9. It is understood and agreed that all orders must conform with the conditions set forth in this rate card, and that we reserve the right to eliminate from all orders any clauses that do not comply.
  10. Advertisers and advertising agencies assume liability for all content (including text, representation and illustrations) of advertisements printed, and also assume responsibility for any claims arising against the publisher.
  11. Publisher is not liable for delays in delivery and/or non-delivery in the event of an Act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes (whether legal or illegal-labor), material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of publisher affecting production or delivery in any manner.
  12. Minimum depth advertisements: 1 column, 1 inch: 2 columns, 2 inches: 3 colums, 3 inches.
  13. Advertiser and advertising agency are jointly and severally liable for payment. Contracts, insertion orders. Purchase orders, etc. containing sequential liability clauses will not be accepted.

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Mechanical Requirements

We request that all ads be submitted electronically. We accept ads built with QuarkXpress, Pagemaker, Illustrator, Free- hand and PDF files. Please include all graphics and fonts used. Ads can be e-mailed to feedlot(at)st-tel.net, or sent via FTP. For Information on how to FTP Advertisements, Click Here.

  • SyQuest 44,88 or 200;
  • Zip Disk-- 100 or 250 mg;
  • DAT Tape--Retrospect or Desk tape;
  • JAZ Disk -- 1 gig
  • CD or DVD
• Book trim: 8" x 10-3/4". See advertising rates for sizes and dimensions.

Full page bleed specifications: 8-1/4" x 11-1/4"
  • Printing: Web Offset
  • Binding: Saddle stitch.
  • All spreads should be prepared for split pages.
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Issuance, Closing and Cancellation Dates

Issue Closing Date
   
February January 12, 2008
March/April February 20, 2008
May/June April 11, 2008
August July 11, 2008
Sept/Oct August 15, 2008
Nov/Dec October 17, 2008

Mechanical same day as closing.

 Cancellations or changes not accepted after closing date. (Cover and insert cancellations cannot be accepted on less than 60 days notice preceding publication date.) Call regarding late placement and material deadlines. We will accommodate advertisers as much as possible.

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Special Services

  1. Addressing and mailing services available.
  2. Mailing by county, zip code or state.
  3. Reader reply service. Commercial display advertising only.
  4. When publisher must provide art work, extra copy work, halftones or color separations, advertiser will be billed at cost.
  5. To obtain proofs when necessary, copy must be received at least 7 days before closing date. Changes and corrections to publisher by closing date.
  6. Old materials will be destroyed one year after insertion unless shipping instructions are supplied to publisher.

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Web Page Banner Advertising & Web Design

Web Site Design:

  • Static 1 page web site with one drop in photo, logo or line drawing and three links: $195.00
  • Static 3 page web site with one drop in photo, logo or line drawing and three links: $390.00
  • Additional photo or logo, each: $19.50
  • Web hosting available.

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Feed-Lot Magazine is an audited publication. Click Here to view our latest BPA audit, dated June 2007.
 


All information is copywrited by Feed Lot magazine and cannot be printed or re-printed without the publishers express consent. Please contact Feed Lot Magazine for reprint and copy authorization.