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Editorial Calender 2010

Sales Office, Personnel and Mailing Instructions

Billing Information

Advertising Rates

Circulation

Advantage Ad Section

Color Rates

Cover Rates

Bleed Ads

Inserts

General Rate Policy

Mechanical Requirements

Issuance, Closing and Cancellation Dates

Special Services

Web Page Banner Advertising and Web Design

Feedlot Magazine Editorial Calender 2010

FEED•LOT’s goal is to provide educational articles that are brief and easy to read, fitting in to the
tight schedule of today’s cattlemen. Our editorial content focuses on all segments of the beef industry — cow/calf, stocker & feedlot — in every issue. Topics include:

NUTRITION
feedlot feeding • pasture supplementation • requirements for breeding & calving • minerals
feed storage • feed for replacement breeding stock • sick pen nutrition • grazing • silage

CATTLE MARKET ECONOMICS & BUSINESS MANAGEMENT
retained ownership • risk management • marketing programs • sales considerations
imports & exports • international marketing • supply & demand • tax considerations

AGRICULTURAL EMPLOYEE MANAGEMENT
scheduling • personnel management • benefits • quality employees • training • safety • recruiting

LIVESTOCK HEALTH
vaccinations • treatment protocols • parasite management • seasonal health problems• implants
calving • weaning • processing strategies • animal health programs • disease & illness • prevention

NEW TECHNOLOGY
new products • scientific research • DNA research & implementation • animal ID

FACILITY MANAGEMENT
pen & equipment matenance • facilities & fencing • storage • feed distribution • lagoons
environmental quality & concerns • facility design • shades & sprinklers • feed bunks & water troughs

Our editorial schedule is largely seasonal, focusing on timely topics important
to the livestock industry.
Every issue includes articles relevant to cattlemen’s concerns at that time of year.

All ads should be submitted electronically. We can accept ads built with QuarkXpress, Illustrator, or PDF (press quality) files. Please call if you want to send an ad in another form. Please be sure to include all graphics and fonts used in the ad. We can accept your ad on a CD, DVD, or electronically submitted. Ads can be Uploaded to our website. For Information on how to FTP Advertisements, Click Here. For ads under 10 MG, you can e-mail to feedlot@st-tel.net

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Sales Office, Personnel and Mailing Instructions

Questions and help in planning your media schedule in Feedlot:

Greg Strong, Sales Manager
P.O. Box 850, Dighton, KS 67839
Phone: (800)747-7575 Fax: (620)397-5395
Mobile: (620)397-3544
E-Mail: bigguy@st-tel.net
www.feedlotmagazine.com

All insertion orders, copy materials and all correspondence regarding production should be sent to:

Robert Strong, Editor/Production Manager
P.O. Box 850, Dighton, KS 67839
Phone: (800)798-9515
Phone: (620)397-2838 Fax: (620)397-2839
E-Mail: rstrong@st-tel.net

The editor assumes no responsibility for unsolicited manuscripts and photographs. Publisher reserves the right to reject advertising matter. Copyright 2003 by Feed Lot Magazine All rights reserved.

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Billing Information

Agency commission, 15%, not including advantage advertising.

Billing on first day of magazine mailing.

Terms: Net 10 days from invoice date. Add 3% to invoice if paying with Visa/MC Discover or American Express.

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Advertising Rates

Effective January, 1, 2010

Page Size
Dimensions
1x
6x
12x
18x
2 Page Spread
15" x 10"
$5,640
$5,217
$5,161
$5,105
2 Page Spread w/bleed*
16" x 11-3/4"
5,640
5,217
5,161
5,105
Page
7" x 10"
2,819
2,609
2,581
2,553
Page w/bleed*
8" x 10-3/4"
2,819
2,609
2,581
2,553
2/3 Page
4-1/2" x 9 3/4"
2,060
1,909
1,885
1,864
1/2 Page Island**
4-1/2" x 7-1/2"
1,749
1,616
1,536
1,460
1/2 Page Horizontal
7" x 4-7/8"
1,480
1,369
1,355
1,339
1/2 Page Horizontal w/bleed*
8" x 5-1/2"
1,480
1,369
1,355
1,339
1/2 Page Vertical
3-3/8" x 9 3/4"
1,480
1,369
1,355
1,339
1/2 Page Vertical w/bleed*
3-3/8" x 10-3/4"
1,480
1,369
1,355
1,339
1/3 Page Horizontal
7" x 3-1/4"
1,072
990
982
970
1/3 Page Vertical
2-1/8" x 9 3/4"
1,072
990
982
970
1/3 Page Square
4-1/2" x 4-7/8"
1,072
990
982
970
1/4 Page Vertical
3-3/8" x 4-7/8"
790
730
723
714
1/4 Page Horizontal
4-1/2" x 3-3/8"
790
730
723
714
1/6 Page Vertical
2-1/8" x 4-7/8"
558
517
511
503
1/6 Page Horizontal
4-1/2" x 2-1/4"
558
517
511
503
1/8 Page Vertical
2-1/8" x 3-5/8"
429
398
394
390
Column Inch
2-1/8" x 1"
156
146
144
143

*Ad Size represents magazine trim size, add 1/8" bleed on all sides
**Only ad on page
SWOP printing standards recommends no copy within 1/4" of trim

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Circulation

Character of Circulation: Qualified recipients are owners, managers, veterinarians and other technical or supervisory personnel of beef cattle operations in the United States and Australia who:

Feed-Lot Magazine is an audited publication.

Click Here to view our latest BPA audit, dated Nov 2008.

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Advantage Ad Section

Dimensions
1x
6x
1/2 Page Island
$1,199
$1,109
1/2 Page
$1,013
$987
>1/3 Page
732
666
1/4 Page
541
491
1/6 Page
381
347
1/8 Page
293
266
Col. Inch
106
96

All prices are net

Maximum Ad size 1/2 page island B/W only

Size Advantage Ad Dimensions
1/2 page Island 4-1/2"x 7 1/2"
1/2 page Horizontal 7 "x 4 7/8"
1/3 page Horizontal 7"x 3 1/4"
1/3 page Square 4 1/2"x 4 7/8"
1/4 page Horizontal 3 3/4"x 4 7/8"
1/4 page Vertical 4 1/2"x 4 7/8"
1/6 page Horizontal 4 1/2"x 2 1/4"
1/6 page Vertical 2 1/8"x 4 7/8"
1/8 page Vertical 2 1/8"x 3 5/8"
Column Inch 2 1/8"x 1"

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Color Rates

Black Plus one standard color: $247
Black plus two standard colors: $399
Black plus three standard colors (or four color process): $584
Matched color: $317
1/2 Page or less four color process: $293

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Cover Rates

Call for pricing and availability.

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Bleed

Minimum size for four color bleed ad is, 1/2 page or larger. No charge for bleed.

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Inserts

Preprinted material may be furnished, or arrangements can be made with publisher for quality printing at competitive rates.

Mechanical specifications and delivery dates must be obtained from the publisher.

Advertiser is requested to submit sample of insert or dummy for publisher's approval at least 2 weeks prior to closing date

Rates: For insert prices, please call:
Sales: 800-747-7575
Office: 800-798-9515

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General Rate Policy

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Mechanical Requirements

We request that all ads be submitted electronically. We accept ads built with QuarkXpress, Pagemaker, Illustrator, and Press Quality PDF files. Please include all graphics and fonts used. Ads can be e-mailed to feedlot(at)st-tel.net, or sent via FTP. For Information on how to FTP Advertisements, Click Here.

Ads may be submitted on, CD, DVD, or electronic transmitted.

Book trim: 8" x 10-3/4". See advertising rates for sizes and dimensions.

Full page bleed specifications: 8-1/4" x 11-1/4"

Printing: Web Offset

Binding: Saddle stitch.

All spreads should be prepared for split pages.

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Issuance, Closing and Cancellation Dates

Issue Closing Date
February January 15, 2010
March/April February 19, 2010
May/June April 9, 2010
August July 16, 2010
Sept/Oct August 13, 2010
Nov/Dec October 15, 2010

Mechanical same day as closing.

Cancellations or changes not accepted after closing date. (Cover and insert cancellations cannot be accepted on less than 60 days notice preceding publication date.) Call regarding late placement and material deadlines. We will accommodate advertisers as much as possible.

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Special Services

Addressing and mailing services available.

Mailing by county, zip code or state.

Reader reply service. Commercial display advertising only.

When publisher must provide art work, extra copy work, halftones or color separations, advertiser will be billed at cost.

To obtain proofs when necessary, copy must be received at least 7 days before closing date. Changes and corrections to publisher by closing date.

Old materials will be destroyed one year after insertion unless shipping instructions are supplied to publisher.

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Web Page Banner Advertising and Web Design

Several different sizes and styles of Banner and Button Ads are available for our web site and Feedlot eNews. Please click here to see sample sizes and prices for feedlotmagazine.com. Or click here to see ad sizes and prices for the eNews.

Live links on Uploaded Magazine Ads 1x Charge $33 Per Ad link Per Issue

Web Site Design:

Static 1 page web site with one drop in photo, logo or line drawing and three links: $215.00

Static 3 page web site with one drop in photo, logo or line drawing and three links: $430.00

Additional photo or logo, each: $21.00

Web hosting available.

Feed-Lot Magazine is an audited publication. Click Here to view our latest BPA audit, dated Nov 2008.

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