Sales Office, Personnel and Mailing Instructions
Web Page Banner Advertising and Web Design
Feedlot Magazine Editorial Calender 2012
FEED•LOT’s goal is to provide educational articles that are brief and easy to read, fitting in to the tight schedule of today’s cattlemen. Our editorial content focuses on all segments of the beef industry — cow/calf, stocker & feedlot — in every issue. Topics include:
NUTRITION
feedlot feeding • pasture supplementation • requirements for breeding & calving
• minerals
feed storage • feed for replacement breeding stock • sick pen nutrition • grazing
• silage
CATTLE MARKET ECONOMICS & BUSINESS MANAGEMENT
retained ownership • risk management • marketing programs • sales considerations
imports & exports • international marketing • supply & demand • tax
considerations
AGRICULTURAL EMPLOYEE MANAGEMENT
scheduling • personnel management • benefits • quality employees • training
• safety • recruiting
LIVESTOCK HEALTH
vaccinations • treatment protocols • parasite management • seasonal health
problems• implants
calving • weaning • processing strategies • animal health programs • disease & illness
• prevention
NEW TECHNOLOGY
new products • scientific research • DNA research & implementation • animal
ID
FACILITY MANAGEMENT
pen & equipment matenance • facilities & fencing • storage • feed distribution
lagoons
environmental quality & concerns • facility design • shades & sprinklers
feed bunks & water troughs
Our editorial schedule is largely seasonal, focusing on timely topics important to the livestock industry. Every issue includes articles relevant to cattlemen’s concerns at that time of year.
All ads should be submitted electronically. We can accept ads built with QuarkXpress, Illustrator, or PDF (press quality) files. Please call if you want to send an ad in another form. Please be sure to include all graphics and fonts used in the ad. We can accept your ad on a CD, DVD, or electronically submitted. Ads can be Uploaded to our website. For Information on how to FTP Advertisements, Click Here. For ads under 10 MG, you can e-mail to feedlot@st-tel.net
Sales Office, Personnel and Mailing Instructions
Questions and help in planning your media schedule in Feedlot:
Greg Strong, Publisher
P.O. Box 850, Dighton, KS 67839
Phone: (800)747-7575
Mobile: (620)397-3544
E-Mail: bigguy@st-tel.net
www.feedlotmagazine.com
All insertion orders, copy materials and all correspondence regarding production should be sent to:
Annita Lorimor, Production/Office Manager
P.O. Box 850, Dighton, KS 67839
Phone: (800)798-9515
Phone: (620)397-2838 Fax: (620)397-2839
E-Mail: feedlot@st-tel.net
The editor assumes no responsibility for unsolicited manuscripts and photographs. Publisher reserves the right to reject advertising matter.
Billing Information
Agency commission, 15%, not including advantage advertising.
Billing on first day of magazine mailing.
Terms: Net 10 days from invoice date. Add 3% to invoice if paying with Visa/MC Discover or American Express.
Advertising Rates
Effective January, 1, 2012
| Page Size | Dimensions | 1x | 6x | 12x | 18x |
| 2 Page Spread** | 15” x 10” | $5,809 | $5,374 | $5,316 | $5,258 |
| 2 Page Spread w/bleed* | 16” x 10-3/4” | 5,809 | 5,374 | 5,316 | 5,258 |
| Page** | 7” x 10” | 2,904 | 2,687 | 2,658 | 2,630 |
| Page w/bleed* | 8” x 10-3/4” | 2,904 | 2,687 | 2,658 | 2,630 |
| 2/3 Page** | 4-1/2” x 9-3/4” | 2,122 | 1,903 | 1,876 | 1,786 |
| 1/2 Page Island** | 4-1/2” x 7-1/2” | 1,801 | 1,664 | 1,582 | 1,504 |
| 1/2 Page Horizontal | 7” x 4-7/8” | 1,524 | 1,410 | 1,396 | 1,379 |
| 1/2 Page Horizontal w/bleed* | 8” x 5-1/2” | 1,524 | 1,410 | 1,396 | 1,379 |
| 1/2 Page Vertical | 3-3/8” x 9-3/4” | 1,524 | 1,410 | 1,396 | 1,379 |
| 1/2 Page Vertical w/bleed* | 3-3/8” x 10-3/4” | 1,524 | 1,410 | 1,396 | 1,379 |
| 1/3 Page Horizontal | 7” x 3-1/4” | 1,104 | 1,020 | 1,011 | 999 |
| 1/3 Page Vertical | 2-1/8” x 9-3/4” | 1,104 | 1,020 | 1,011 | 999 |
| 1/3 Page Square | 4-1/2” x 4-7/8” | 1,104 | 1,020 | 1,011 | 999 |
| 1/4 Page Vertical | 3-3/8” x 4-7/8” | 814 | 752 | 745 | 735 |
| 1/4 Page Horizontal | 4-1/2” x 3-3/8” | 814 | 752 | 745 | 735 |
| 1/6 Page Vertical | 2-1/8” x 4-7/8” | 575 | 533 | 526 | 518 |
| 1/6 Page Horizontal | 4-1/2” x 2-1/4” | 575 | 533 | 526 | 518 |
| 1/8 Page Vertical | 2-1/8” x 3-5/8” | 442 | 410 | 406 | 402 |
| Column Inch | 2-1/8” x 1” | 161 | 150 | 148 | 147 |
*Ad Size represents magazine trim size, add 1/8" bleed on all sides
**Only ad on page
SWOP printing standards recommends no copy within 1/4" of trim
Circulation
Character of Circulation: Qualified recipients are owners, managers, veterinarians and other technical or supervisory personnel of beef cattle operations in the United States and Australia who:
- Feed 500 or more head annually on grains and concentrates.
- Maintain an inventory of 500 or more beef cows.
Feed-Lot Magazine is an audited publication. Click Here to view our latest BPA audit, dated June 2011.
Advantage Ad Section
| Dimensions | 1x | 6x |
| 1/2 Page Island | $1,235 | $1,142 |
| 1/2 Page | $1,043 | $1,017 |
| 1/3 Page | 754 | 686 |
| 1/4 Page | 557 | 506 |
| 1/6 Page | 392 | 357 |
| 1/8 Page | 302 | 274 |
| Col. Inch | 109 | 99 |
All prices are net
Maximum Ad size 1/2 page island B/W only
| Size Advantage Ad | Dimensions |
| 1/2 page Island | 4-1/2"x 7 1/2" |
| 1/2 page Horizontal | 7 "x 4 7/8" |
| 1/3 page Horizontal | 7"x 3 1/4" |
| 1/3 page Square | 4 1/2"x 4 7/8" |
| 1/4 page Horizontal | 3 3/4"x 4 7/8" |
| 1/4 page Vertical | 4 1/2"x 4 7/8" |
| 1/6 page Horizontal | 4 1/2"x 2 1/4" |
| 1/6 page Vertical | 2 1/8"x 4 7/8" |
| 1/8 page Vertical | 2 1/8"x 3 5/8" |
| Column Inch | 2 1/8"x 1" |
Color Rates
Black Plus one standard color: $254
Black plus two standard colors: $411
Black plus three standard colors (or four color process): $602
1/2 Page or less four color process: $302
Cover Rates
Call for pricing and availability.
Bleed
Minimum size for four color bleed ad is, 1/2 page or larger. No charge for bleed.
Inserts
Preprinted material may be furnished, or arrangements can be made with publisher for quality printing at competitive rates.
Mechanical specifications and delivery dates must be obtained from the publisher.
Advertiser is requested to submit sample of insert or dummy for publisher's approval at least 2 weeks prior to closing date
Rates: For insert prices, please call:
Sales: 800-747-7575
Office: 800-798-9515
General Rate Policy
- Rates and conditions given in this rate card are subject to change without notice.
- Orders beyond 6 issues at rates then prevailing.
- Contracts, orders or copy instructions containing conditions which conflict with publisher's policies will not be considered binding on the publisher.
- Orders containing incorrect rates will be regarded as clerical errors will be billed at current rates.
- Editorial style copy will carry label "Advertisement".
- No fraudulent or misleading advertising accepted. Copy subject to publisher's approval.
- The publisher may reject any advertising and an advertisement may be rejected at any time.
- No rebate for errors arising from the wrong insertion or omission of key numbers.
- It is understood and agreed that all orders must conform with the conditions set forth in this rate card, and that we reserve the right to eliminate from all orders any clauses that do not comply.
- Advertisers and advertising agencies assume liability for all content (including text, representation and illustrations) of advertisements printed, and also assume responsibility for any claims arising against the publisher.
- Publisher is not liable for delays in delivery and/or non-delivery in the event of an Act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes (whether legal or illegal-labor), material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of publisher affecting production or delivery in any manner.
- Minimum depth advertisements: 1 column, 1 inch: 2 columns, 2 inches: 3 colums, 3 inches.
- Advertiser and advertising agency are jointly and severally liable for payment. Contracts, insertion orders. Purchase orders, etc. containing sequential liability clauses will not be accepted.
Mechanical Requirements
We request that all ads be submitted electronically. We accept ads built with QuarkXpress, Pagemaker, Illustrator, and Press Quality PDF files. Please include all graphics and fonts used. Ads can be e-mailed to feedlot(at)st-tel.net, or sent via FTP. For Information on how to FTP Advertisements, Click Here.
Ads may be submitted on, CD, DVD, or electronic transmitted.
Book trim: 8" x 10-3/4". See advertising rates for sizes and dimensions.
Full page bleed specifications: 8-1/4" x 11-1/4"
Printing: Web Offset
Binding: Saddle stitch.
All spreads should be prepared for split pages.
Issuance, Closing and Cancellation Dates
| Issue | Closing Date |
| February | January 13, 2012 |
| March | February 17, 2012 |
| April/May | March 16, 2012 |
| June – Special Issue (Parasite and Pest Control) | May 11, 2012 |
| August | July 13, 2012 |
| Sept/Oct | August 10, 2012 |
| Nov/Dec | October 12, 2012 |
Mechanical same day as closing.
Cancellations or changes not accepted after closing date. (Cover and insert cancellations cannot be accepted on less than 60 days notice preceding publication date.) Call regarding late placement and material deadlines. We will accommodate advertisers as much as possible.
Special Services
Addressing and mailing services available.
Mailing by county, zip code or state.
Reader reply service. Commercial display advertising only.
When publisher must provide art work, extra copy work, halftones or color separations, advertiser will be billed at cost.
To obtain proofs when necessary, copy must be received at least 7 days before closing date. Changes and corrections to publisher by closing date.
Old materials will be destroyed one year after insertion unless shipping instructions are supplied to publisher.
Web Page Banner Advertising and Web Design
Several different sizes and styles of Banner and Button Ads are available for our web site and Feedlot eNews.
Web Prices
| Pixel Size | Per Month |
| 995 x 100 | $420.00 |
| 160 x 600 | 410.00 |
| 125 x 240 | 231.00 |
| 468 x 60 | 179.00 |
| 300 x 300 | 302.00 |
| 125 x 125 | 116.00 |
| 125 x 90 | 105.00 |
| 125 x 60 | 95.00 |
eNewsletter
| Pixel Size | Per Week |
| 160 x 600 | $410.00 |
| 125 x 240 | 231.00 |
| 468 x 60 | 179.00 |
| 125 x 125 | 116.00 |
| 125 x 90 | 105.00 |
| 125 x 60 | 95.00 |
Web Site Design:
Call for pricing and availability.
Feed-Lot Magazine is an audited publication. Click Here to view our latest BPA audit, dated June 2011.
easy-to-read articles designed to increase overall awareness among the feedlot community.