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With cattle prices on the slow rebound from losses experienced in the mid-90s, many cattle producers are operating on a narrow margin. A way to help boost profit margins is to keep animals free from costly injection site damages, according to a news release from Pfizer Animal Health. 
To help cattle raisers minimize the average $7.05 loss per head (according to the 1995 National Beef Quality Audit) in quality defects from injection-site blemishes, Pfizer Animal Health has developed a new Beef Friendly(TM) brochure and a 17x22 wall chart geared for the beef producer. The brochure and wall chart offer advice on choosing the proper injection site, administering the "tented" injection technique, deciding on the correct needle size, selecting Beef Friendly products, and keeping detailed records. The information on the wall chart is printed in English on one side and Spanish on the reverse."Livestock producers are no longer just in the business of producing beef. To survive and prosper in this consumer-driven industry, and to sustain consumer demand, beef producers must take every step possible to assure that our beef supply remains safe, appealing and wholesome," says Bruce Van Der Kamp, Director of Marketing for the cattle business unit. Pfizer saw this as a way to help meet the joint objective of raising quality beef and ultimately improving consumer satisfaction. To obtain your free copy of the wall chart and brochure (maximum of five copies each), please write to: Pfizer Animal Health Beef Friendly Mat erials - Beef 650 J. Street, Ste. 100 Lincoln, Nebraska 68521 Requests may be faxed to (402) 441-4208 or sent via e-mail at balak@collemcvoy.com. |
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