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A broad-based nutrition education push for beef reached more than 7,000 dietitians and other health professionals at The American Dietetic Association's (ADA) Annual Meeting. Both beef producers and industry dietitians were involved in the checkoff-funded effort. "I was absolutely impressed with the response by the dietitians who stopped by the booth," says Dave Bateman, a beef producer who helped greet attendees. "They're on the front line as far as dietary recommendations, so it's important that we reach them with good information on beef and nutrition. A checkoff-funded session held during the ADA's convention also helped reach health professionals with information on the future of nutrition communications. |
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