Volume VII Number 4 August 1999

Finding Your Niche

By Jeff Stenberg


Scotch & Sirloin of Wichita, Kan., has found their niche in the restaurant industry. They have been in business since 1966 when they opened with a 40-seat facility.

Scotch & Sirloin is a 500-seat restaurant
located in Wichita, Kan.
Since then the restaurant has had several owners and can now handle 500 patrons in their restaurant at any one time.

Scotch & Sirloin started out as a regular restaurant serving meat from a local meat supplier. The current owners decided to focus on a pure steak house with an emphasis on a quality product.

"We're dedicated to making the name Scotch & Sirloin recognized as a steak house that is using the finest product in the state of Kansas," said Sonny Glennon of Scotch & Sirloin.

Scotch & Sirloin was the first three-time winner of the Kansas Beef Backer Award. "One of the reasons behind it is the quality of product they are using," he said.

S&S Meats is the meat shop where all of the
restaurant's meat is cut, and where the public can
buy the same quality meat served in the restaurant.
Here is a small sample of the meats available at
S&S Meats. The public can select from trays
of meat in the case. No prepackaging here!
After moving into their new facility, they realized they needed to cut their own steaks.

"We were using a small meat company in town to cut our meat," Glennon said. "Once we moved into our new facility, we realized we needed to cut our own steaks so our quality control would be better."

Once they made the decision to start cutting their own meat, they needed to find a supplier.

"Everybody was using Certified Angus Beef and Choice cuts. We decided we wanted something a little above that, but we couldn't afford prime," said Glennon.

Scotch & Sirloin went looking for a supplier who could provide Choice beef which was of a higher quality than what the other restaurants are using.

"Since we couldn't afford Prime we looked at Excel Corp's Sterling Silver line of beef, and what we found was a marriage made in heaven," he said.

They started their own meat shop, S&S Meats, next door to the restaurant to cut the meat served in Scotch & Sirloin. S&S Meats also sells the same type of meat used in the restaurant to the general public who want to cook steaks at home and have the same quality they are served in the restaurant. According to Glennon, the quality of meat available at S&S Meats cannot be found in the grocery store or from other sources locally.

The feedback S&S Meats gets from its customers is positive. "They love it because we are talking about a steak they cannot buy at the general store," he said.

"The bulk of the business we do in the meat shop is repeat business," Glennon said. "I call it the best kept secret in Wichita."

"Our goal is not to get rich in the meat shop," said Glennon. "Our goal is to advertise the Scotch & Sirloin steak quality."

Scotch & Sirloin has been using the Sterling Silver line of beef from Excel for about two and a half years. They buy the boxed beef through U.S. Foods. They cannot buy directly from Excel.

This sign congratulating Scotch & Sirloin as the
1998 Kansas Beef Backer Award hangs in the
restaurant. The restaurant definitely sells a lot
of beef. The prime ribs average between 13
and 15 pounds, and they cook about 14 each day.
The cuts used in the restaurant include the prime rib, the KC strip, ribeye, and fillet. The prime ribs average between 13 and 15 pounds and the restaurant uses about 14 of them a day.

"Fillets and prime rib are the number one cuts used in the restaurant," Glennon said.

In addition to offering the cuts of meat listed above, S&S Meats also offers T-bones, sirloin, cube steak, K-Bob tips, soup tips, and ground beef, plus specialty items including lamb.

Scotch & Sirloin considers themselves to be in a niche market because the Choice beef they offer is of a higher quality than what can be found in other restaurants or in local grocery stores.

"We are the middle ground," said Glennon. "We can't afford Prime, but we use a higher quality Choice cut than other restaurants.

According to Glennon the future looks very bright for Scotch & Sirloin, and they are proud to use the best beef grown in Kansas.


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