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Little Apple Brewing Company was named the 2000 Beef Backer by the Kansas Beef Council. The Manhattan, Kansas, restaurant was selected for its superior leadership, dedication and commitment to menuing and merchandising beef, according to the beef council. Since opening in 1995, Little Apple has made incredible strides in sales volume and reputation due to reliance on high quality and carefully prepared beef entrees. The restaurant features Certified Angus Beef (CAB) on their menu. The menu options include Grilled Sirloin Pizzetta, Mediterranean Steak Salad, Philly Steak Sandwich, a variety of burgers, a CAB porterhouse, ribeye, KC strip, filet and top sirloin. The only menu category void of beef is the dessert lineup. "The number of beef items sold in our restaurant leads me to believe that despite the higher price associated with high quality beef products, customers are making a distinction in the value to price relationship. Customers are willing to pay more for a satisfying beef entree," says Little Apple Brewing Company General Manager and Co-Owner Russ Loub. "In every type of advertising we do (radio, print, television, billboard), 'great beef/great steaks' is our primary message," he added. |
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