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Survey Shows Producers Still Support the Beef Checkoff Nearly two-thirds of beef producers support the beef checkoff, according to the results of an independent survey released at the NCBA Convention. The research showed that 65 percent approve of the checkoff, while about 21 percent disapprove. The level of support is basically unchanged from a year ago. Conducted for the Beef Board by Aspen Research, Boulder, Colorado, the research was completed in January 2001. It has a margin of error of plus or minus 2.6 percent. The survey also indicated that nearly 60 percent of producers believe the beef industry is headed in the right direction, while 31 percent believe the industry is headed in the wrong direction. Producers have more confidence in the future direction of the industry than a year ago. When asked why they support the checkoff, the majority of producers cited the benefits of advertising, consumer education and research programs. Thirty-one percent of the producers said they are very well informed about he checkoff. This is an increase from 23 percent last year. Overall 66 percent of producers consider themselves either well informed or somewhat informed about the checkoff. In a related story, an independent researcher found that the average dollar spent through the checkoff generated a $5.67 net gain to cattlemen. Economics professor Ronald W. Ward of the University of Florida conducted the research. For more information on dollars generated by the checkoff, see the complete story on page 12. |
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