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Advertising For Beef Is Off and Running Beef's increasing convenience has been the focus of several beef advertising campaigns. Research shows that the promotion of new beef convenience products is having an impact with consumers. According to Gallup tracking polls, awareness of heat-and-serve beef products after a recent advertising burst were at 62 percent, compared with 43 percent a year ago. Consumers experienced television spots on cable networks Food TV, Arts & Entertainment, Lifetime and Home & Garden. They also appeared on "Good Morning America," "All My Children," "60 Minutes," and "The Tonight Show." |
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