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| Volume IX Number 4 |
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July/August 2001 |
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Research Discovers that Cattle Over
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"Mega Ball" is the star attraction in a U.S. Meat Export Federation promotion that saw dramatic sales increases during 2000 on the island of Taiwan. An all-U.S. beef product using underutilized cuts, Mega Ball has also provided U.S. access to Taiwan's "wet markets" where 75 percent of consumers still shop.
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