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Beef Demand Up for Seventh Consecutive Quarter "With seven straight quarters of increased beef demand, the U.S. beef industry is embarking on an aggressive plan to keep demand and profitability growing," said Matt Teagarden, Coordinator of Industry Relations for the Kansas Beef Council. "Year end beef demand for 2000 was about 3.6 percent higher than 1999 levels," he said. Teagarden explained that the industry's ability to stabilize consumer demand for beef was the result of diligent planning, persistence and focus. "We began laying the ground work in the mid 1980s. We started emphasizing improvements in product consistence, tenderness and overall quality." The efforts began to pay off in 1999, and in 2000, consumer expenditures for beef topped $52 billion in 2000. "We've worked hard to deliver added value to the consumer, and when consumers are seeing value at that price, price becomes less of a factor in the purchase decision," Teagarden said. |
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