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Alisal Ranch Consigns with CattleSale.Com for Third Consecutive Year At the Alisal Guest Ranch and Resort in Solvang, Calif., old traditions meet the conveniences of modern technology; especially when it comes to marketing cattle. The popular retreat and working cattle ranch was CattleSale.com's first consignor in 1999, and remains impressed with CattleSale.com after using its marketing services for three consecutive years. The most recent Alisal transaction involved the sale of nearly 1,700 stockers to ConAgra Beef Company of Greeley, Colo. Dean Talbert, general manager of the Alisal cattle operation, has been pleased with CattleSale.com's customer service, cattle description procedures and the consistent results delivered by its Internet marketing format. "I'm from the old school and I look for honesty and integrity in business. CattleSale.com's representatives have always demonstrated this type of character and their service has put me in touch with the largest number of buyers," said Talbert. "They always provide an accurate description of my cattle and for the third year in a row, my cattle have topped the market." The best part for Talbert, a traditionalist who has been in the cattle business for nearly 50 years, is that he doesn't need a computer to take advantage of Internet marketing. He relies on his Cattle Sale.com representative, Pete Holman, to handle the details. "I have a very limited time span to contribute to the computer. Pete keeps me informed of what's going on and the Internet provides a broader spectrum to market my product. I let CattleSale.com take care of the technology, which is not a problem when you're working with responsible people. Talbert especially appreciates that his cattle are represented accurately. He is confident that buyers know exactly what they are getting when they purchase the Alisal cattle because of CattleSale.com's meticulous cattle descriptions. "My cattle are represented for what they are. There are very few cuts and I feel that buyers know they are receiving a quality product when purchasing the Alisal cattle." CattleSale.com has also lived up to its reputation from a buyer's perspective. According to Bill Martin, director of feeder cattle procurement for ConAgra, using CattleSale.com has simplified his job. "We use CattleSale.com on a fairly regular basis and have been pleased with the professionalism of the reps; they do a good job. As with the Alisal cattle, we always receive the cattle that have been described and there are no surprises off the truck." Martin added that he likes CattleSale.com's bidding format and the quality of cattle listed is good. CattleSale.com's site allows me to look at large numbers of cattle in a shorter amount of time. I can sort the cattle more quickly and don't have to make so many calls." As for the impact that CattleSale.com has had on the cattle industry, Talbert believes that CattleSale.com's service is unmatched. "CattleSale.com provides the best market with the best representation. That's all anyone can ask for." |
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