The American Hereford Association (AHA) members and the Oklahoma State University (OSU) animal and meat sciences departments are gearing up for the Hereford event of the summer. Cutting edge beef industry issues will be addressed at the 2002 Breed Directions Summit, June 20-22 in Stillwater, Okla. Hereford breeders from around the globe and beef industry experts will convene at the Payne County Expo Center and OSU for three days filled with thought provoking speakers and entertainment.

Glen Dolezal, Excel Corporation, and John Tucker, North Platte Feeders, will use live cattle for attendees to gain knowledge on determining value characteristics in Herefords and to discuss the type of cattle being selected for the feedlot. In addition, Dr. Tom Field, Colorado State University and Dr. Dan Moser, Kansas State University, will address past and present Hereford breed trends, while focusing on the progress made and areas seeking improvement for the breed to maintain its status in the industry.

Craig Huffhines, American Hereford Association (AHA) executive vice-president, says the timing of a conference of this caliber is perfect as the demand curve is changing. "The Breed Direction Summit will launch the Hereford breed into a higher level of excellence in performance and will also motivate the breeders to enhance their operations and become full service genetic suppliers."

Furthermore, a session led by Dr. Brad Morgan, OSU, will be devoted to carcass value, product enhancement and new beef marketing specifications. Participants will also have the opportunity to partake in sessions directed at understanding EPDs and AHA's new whole herd Total Performance Records (TPR) program more clearly.

Wrapping up the conference, seedstock and commercial panels will discuss the responsibilities of a seedstock breeder and what is expected of them from the commercial industry. In conjunction with the commercial panel, a live evaluation of individual cattle will take place, demonstrating what the commercial sector is demanding from Hereford seedstock producers.

Lee Pitts, renowned western columnist and speaker will highlight the evening festivities on June 20.

Participant cost is $100 and spouse registration is $50 including four meals. For more information or to register, contact the AHA or log on to www.hereford.org. ©