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What this world needs is more beef sandwiches. In a partnership with the Beef Checkoff Program, Quiznos Sub is doing just that by introducing a new Steakhouse Beef Dip Sub. Roast beef for this sub is taken from the round, a cut of beef previously not utilized for new product development, which checkoff dollars promote to increase the total value of beef products. It is expected that 880,000 pounds of round will be sold during the promotion, with 2 million pounds sold by year-end. During the promotion, the beef sub will be promoted nationally via radio and TV spots, as well as newspaper coupons in freestanding inserts. The Beef Check logo will appear on all merchandising materials, the newspaper freestanding inserts and in the TV spots. The Quiznos Steakhouse Beef Dip Sub features tender roast beef smothered in rich French onion sauce, and melted Swiss cheese, served in a toasted Quiznos roll, with a side of beefy, pan roasted au jus. The Steakhouse Beef Dip is also available on Low Carb Toasty™ Flatbread. Quiznos showcases a variety of beef on its menu, including two new Craveable salads featuring beef products, one with roast beef and the other with Black Angus Steak.. © |
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