Angus Program Aims for USDA Verification

AngusSourceSM, the marketing program offered by the American Angus Association (AAA) has recently undergone changes that will add increased value to Angus-sired calves. The AAA has submitted AngusSourceSM to the USDA for approval as a Process Verified Program (PVP). The program will document enrolled calves as a minimum of 50 percent Angus genetics, source them to the ranch of origin, and provide group age information. The AngusSource SM program has also introduced a new enrollment process and a tag redesign.

“As Angus genetics, source and age information become increasingly valuable in today’s industry, becoming a Process Verified Program with USDA was the next logical step for the AngusSourceSM program,” says Jim Shirley, AAA vice president of industry relations and director of commercial programs. “By having our processes audited and verified with USDA, we feel increased confidence in the information we are documenting and passing along to potential buyers.”

In order to be eligible for AngusSourceSM cattle must be sired by a registered Angus bull, enrolled by the ranch or origin and have group age information.

“AngusSourceSM is the simplest and most effective way for a producer to document the Angus genetics, source and age of their cattle. The cost is low, but the potential rewards are huge.”

“There’s value in information,” Shirley says. “The more information a producer provides the more opportunity there is for them to receive the full value of their genetics, and management practices.” Management, process, health and marketing information can be included. ©