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by Bob Strong “The European Union (EU) was one of the few major regions that
did not ban U.S. Beef following the U.S. case of bovine spongiform
encephalopathy (BSE) in December 2003,” said Cheryl Kamenski
with the U.S. Meat Export Federation (USMEF). “As a result,
U.S. beef and beef variety meat exports to the EU in 2004 totaled
46,316 metric tons (mt) worth almost $34 million, an increase of 254
percent in volume and 115 percent in value. This made the EU the second
largest export destination for U.S. beef last year.” •
Brazil is now the largest EU supplier and is adapting to the EU standards.
•
The 25 EU member countries are second only to the U.S. in worldwide
beef consumption.
• Issues such as Foot-and-Mouth disease (FMD) and BSE have changed EU policies to emphasize reduction in concentrated beef production, government subsidies and unprofitable operations. • Much of the beef traded in the EU is from grass-finished cattle. • The USMEF is positioning U.S. beef as a premium product in the market because of its quality since it comes from grain-finished cattle. • U.S. beef can retail at several times the price of Brazilian beef. “Even if the U.S. producers don’t want to abide by the EU rules and regulation, the market is becoming so big that we have to pay attention to it since it helps drive world supply, demand and prices for beef.” USMEF Vice president Richard Fritz said. “We cannot ignore the biggest market in the world.” © |
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