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Nutrition Plus™ of Canyon, Texas, will distribute the GAM™VeriSource™ data management system manufactured by Global Animal Management, Inc. (GAM™), a leading provider of animal and premises identification systems. Nutrition Plus will market VeriSource to its customers in Texas, Oklahoma, New Mexico, Colorado and Kansas. GAM, a subsidiary of Schering-Plough Animal Health Corporation, will assist in training the Nutrition Plus sales force and provide service and support to customers. With VeriSource, producers can collect and store any type of livestock processing information, including data needed for the age, source and/or process verification that many markets now require. The system is easy to use, compatible with any type of individual animal identification, including radio-frequency identification (RFID), and meets requirements of the National Animal Identification System and other certification programs. “It is exciting to have the opportunity to work with a company like Nutrition Plus that has the vitality and energy to pursue new areas of service to their customers,” said Jim Heinle, president of Global Animal Management, Inc. “By providing the VeriSource product line, Nutrition Plus will help cattle producers comply with new animal identification standards – and also give them the opportunity to collect value-added information like age verification that will make them even more competitive in the global marketplace.” According to Jon Petty, Nutrition Plus managing partner, “I believe this will be one of the better programs cattlemen will have for management. Our more progressive customers are interested in getting a jump start on government compliance, as well as having the opportunity to market source-verified calves.” Petty added, “Nutrition Plus is looking forward to working with Global Animal Management to help improve the management of cattle and help our customers improve profitability.” © |
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