In an effort to continue to highlight beef’s place on the plate, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, has partnered with the Produce for Better Health Foundation to celebrate how beef, vegetables and fruits are #UnitedOnThePlate. The #UnitedOnThePlate… Read more

The Kansas Beef Council (KBC) partnered with Kansas State University to record a virtual chuteside cattle demonstration featuring K-State extension veterinarian A.J. Tarpoff. The video, using … Read more

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The United States–Mexico–Canada Agreement (USMCA) goes in to effect this Wednesday, July 1st and represents a big win for cattle… Read more