CC Cow on Grass

NCBA, a contractor to the beef checkoff, convened thought leaders in nutrition research, public health and dietetics to build on the upcoming launch of the Dietary Guidelines for Americans and their novel inclusion of guidance for children from birth to 24 months of age. The Eating in the Early Years E-Vent provided an opportunity to elevate awareness of the science illustrating the beneficial role of beef’s nutrients for physical and cognitive development and offered practical recommendations to help children grow and meet developmental milestones.

This virtual learning experience specifically highlighted the science behind recommending beef as a first food and featured live educational sessions focused on nutrition recommendations for infants and toddlers, panel discussions with leading nutrition and feeding experts and shareable social media illustrations highlighting key takeaways from each session. Nearly 650 individuals tuned in throughout the week, averaging more than 300 attendees per session.

The Kansas Beef Council extended this program by inviting key health influencers. Additionally, staff will continue to use educational resources on the topic to reach early childhood nutrition influencers in Kansas and the Kansas City metro area. Programs like this are made possible through the investment of beef producers.