Writer : Kay Ledbetter


LUBBOCK – A Texas A&M AgriLife Extension Service Master Marketer program is scheduled January through March at the U.S. Department of Agriculture-Agricultural Research Services Auditorium, 3810 4th St. in Lubbock.

Master Marketer is a national, award-winning, risk-management educational program where participants learn how to develop marketing plans, evaluate marketing alternatives, manage production and price risk, and execute a risk management and marketing plan.

A free leveling workshop on the basics of futures and options markets will be held on Jan. 22 for anyone who doesn’t think they are ready for intermediate to advanced level training. The actual program and other sessions will be Jan. 23-24, Feb. 6-7, Feb. 20-21 and March 6-7.

The final date to register is Jan. 20, but Dr. Jackie Smith, program coordinator and AgriLife Extension economist in Lubbock, said interest is high, and the limited seating will be filled quickly.

The registration fee for the program is $350, which includes noon meals and educational materials. For detailed program information and to register, go online to https://agriliferegister.tamu.edu/MasterMarketer.

“Only 60 participants can be accepted, and we already have 40 signed up, so don’t wait to register,” Smith said.

The 64-hour curriculum is offered as four, two-day sessions held every two weeks. It is the most intensive marketing/risk management training provided by Extension anywhere in the U.S., Smith said.

The following is a schedule and topics:

Session I, Jan. 23-24: Review of Market Basics – budgets, break-evens, seasonality and the importance of a marketing plan, Working with a Lender, and Policy.

Session II, Feb. 6-7: Weather, Livestock Fundamentals, Crop and Livestock Products, and Crop Insurance Decision Aids.

Session III, Feb. 20-21: Technical Analysis, Cotton and Grain Marketing Issues and Strategies, and Tying It All Together.

Session IV, Feb. 27-28: Cotton and Grain Fundamentals, Trading Exercise and Legal Issues.

Program sponsors include AgriLife Extension, Texas Corn Producers Board, Texas Farm Bureau, Texas Grain Sorghum Producers Board, Texas Wheat Producers Board, Cotton State Support Committee, Risk Management Agency/USDA and Capital Farm Credit.

For more information, contact Welch at 979-845-8011 or jmwelch@tamu.edu; or Smith at 806-746-6101 or Jackie.smith@ag.tamu.edu.