The Cattlemen’s Beef Board (CBB) will invest about $38.9 million into programs for beef promotion, research, consumer information, industry information, foreign marketing and producer communications during fiscal year 2022, subject to USDA approval. In action at the end of its September 9-10 meeting in Denver, CO, the Beef Promotion Operating Committee, which is comprised of 20 ranchers from across the U.S., approved funding for 13 proposals brought by nine contractors and subcontractors for the fiscal year beginning October 1, 2021. Kansas is represented on the committee by Stacy McClintock of Soldier, who was elected by the Federation of State Beef Councils.
Some of the proposals funded will focus on promotion of beef’s nutritional value, eating experience, convenience and production; research regarding pre- and post-harvest beef safety, nutrition, sustainability, product quality and consumer perceptions; consumer public relations, including nutrition-influencer relations and work with primary- and secondary-school curriculum directors nationwide to get accurate information about the beef industry into classrooms; outreach and engagement with food, culinary, nutrition and health thought leaders; and dissemination of accurate information about the beef industry to counter misinformation from anti-beef groups and others.
The full fiscal year 2022 CBB budget is about $42.7 million. It represents a decrease of about 1% percent, or $386,000, from the $43.1 million FY21 budget.